Strategy

Discovery work that actually ships: a field guide

8 Jun 2026  ·  6 min read
Good discovery doesn't end with a deck. It ends with a commit. Here's how we run discovery phases that feed directly into buildable specs.

The problem with most discovery

Discovery phases often produce one output: a presentation. The presentation gets approved, filed, and forgotten. The team that builds the thing starts from scratch because the discovery artefacts — personas, journey maps, research summaries — are in a format that doesn't translate into engineering decisions.

Discovery that feeds into delivery

The output of discovery should be decisions, not data. Not 'users want a faster checkout' but 'we will reduce checkout to two steps by combining address and payment'. Not 'users are confused by navigation' but 'we will move account settings out of the primary nav into a user dropdown'. Specific, buildable decisions.

How we run it

We run discovery in two tracks simultaneously: technical and user. Technical discovery maps what we're building onto what already exists — APIs, data models, integration points. User discovery maps what users need onto what we're building. Both tracks run for the same two weeks and converge in a single spec document that engineering can start from immediately.

The document that ships

The deliverable isn't a slide deck — it's a living spec in the team's project management tool, broken into buildable units, with acceptance criteria, linked to the research that motivated each decision. The spec evolves as the team builds. By the time the project ships, it's also a record of why the product is the way it is.


← Back to journal Work with us →