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Headless CMS and the future of content architecture
As teams scale, the question isn't whether to go headless — it's how to do it without breaking everything in the process. We've run 40+ migrations. Here's what we've learned.
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Token drift, component sprawl, documentation lag. The failure modes are predictable. So why do teams keep hitting them?
Design
Most organisations build structured content practices reactively — after the first failed migration or the third replatform. Here's the argument for doing it earlier.
Content
Every performance decision is a UX decision. The teams that ship fast products treat Core Web Vitals the same way they treat typography — as a design primitive.
Engineering
When timelines compress, process gets cut. After running dozens of delivery sprints, we've mapped exactly which shortcuts hurt and which don't matter.
Process
Good discovery doesn't end with a deck. It ends with a commit. Here's how we run discovery phases that feed directly into buildable specs.
Strategy