A Shopify headless storefront with Contentful-driven editorial and a composable checkout — delivering 2.1s page load and a 31% conversion lift versus the previous theme-based store.
The Challenge
Halfmoon was locked into a Shopify theme that couldn't support their growing editorial ambitions and was loading at 6.4 seconds on mobile. The marketing team couldn't create campaign pages without a developer.
The Approach
We decoupled the frontend from Shopify using a headless architecture. Contentful manages all editorial content and campaign pages. The Shopify cart is embedded as a micro-frontend with instant hydration.
Results
- Page load 6.4s → 2.1s on mobile (67% improvement)
- +31% conversion rate (90-day post-launch)
- Marketing team self-serve on all editorial and campaign pages
- First headless Shopify Plus deployment for the brand
