Full brand identity and digital strategy for a B2B SaaS company repositioning for the US market — from naming and identity through to content architecture and go-to-market.
The Challenge
Novo had strong product-market fit in Europe but was struggling to communicate its value proposition to US enterprise buyers. Their brand felt too generic and their content was too technical.
The Approach
We ran a 6-week brand sprint: competitive positioning, narrative framework, visual identity, and a new content architecture. Everything was built to scale — Contentful powers all editorial with a multi-region content model.
Results
- Complete rebrand shipped in 9 weeks
- US pipeline grew 3× in first quarter post-launch
- Content team publishing speed increased 4×
- Contentful model supports 6-language rollout
