A real-time 3D product configurator that reduced purchase time by 40% and eliminated 90% of pre-sale support enquiries for a cycling brand moving into direct-to-consumer.
The Challenge
Velo had a complex product catalogue with thousands of component combinations. Customers were dropping off before completing a build — unable to visualise what they were buying. Sales calls were being used to explain basic product logic.
The Approach
We redesigned the entire purchase journey from scratch, building a browser-based 3D configurator that reflects component changes in real-time. Contentful drives the product logic and marketing copy, letting the product team iterate without a developer.
Results
- 40% reduction in average purchase time
- 90% drop in pre-sale support tickets
- 3.1× increase in average order value on configured products
- Launched in 6 weeks from kickoff to production
